1987: Crazy Horse Beer and the fight to end the cultural appropriation of the famous leaders name

Can't use 'Crazy Horse' Label
1987, Dec 26 Indiana Gazette 
      Washington - Surgeon General Antonia Novello declared triumph over a New York company that had refused to change the name of Crazy Horse malt liquor to satisfy Native Americans who found the brand offensive.
      In October, Congress passed a measure effectively preventing the Hornell Brewing Co. of Brooklyn, NY, from using labels with the name Crazy Horse on the beer they distribute. The provision, in an appropriations bill, instructed the Bureau of Alcohol, Tobacco and Firearms to rescind approval for the labels and deny any future applications to use that name. 
1987, Dec 26 Indiana Gazette 

Indian rights fight
ends beer deal
1988, June 4 Chicago Tribune 
      Wausau, Wis - Citing controversy surrounding Treaty Beer, a Cincinnati brewery said Friday it would no longer fill cans with the private brew designed to raise money to fight Indian treaty rights. "Inasmuch as it's not our label, not our message, we did not want to be put in the middle between two factions," said Kenneth Lichtendahl, president of Hudepohl-Schoenling Brewing Co. The brewery was the second within a year to quit making the beer for Stop Treaty Abuse, Inc., a group founded by Dean Crist of Minocqua. Crist said Friday that Treaty Beer's future was uncertain and blamed poor sales in Wisconsin and pressure on distributors in Washington not to carry the brew.
1988, June 4 Chicago Tribune 

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