1953 Iroquois Beer started in 1842 .. 100 years later, a law stated that Native people couldn't drink it.
From 1832 until 1953, a federal law was in effect that prohibited the sale of alcohol to Native Americans. In 1953, the power to regulate alcohol on their land was transferred over to the tribes themselves.
Many of the products that used American Indian images and names were brewing well before the 1953 law, and many during their prohibition. They could not drink the alcohol that their images were selling - even though they were American citizens, war veterans, off-reservation, or carrying a doctoral or law degree.
The irony of the Iroquois Beer Company is madding. Below is a few examples of the advertisements they used during their years in business.
