In 1972, this ad was deemed "degrading" and "an insult"

365 days, American history, Atlanta Braves, AIM, American Indian Movement, assimilation, Andrew Jackson, ally, aboriginal, American Indian, Buck, butt-hurt, bullying, braves, Cleveland Indians, comic books, Christopher Columbus, columbus day, Cherokee, civil rights, casino, cowboy and Indian, cowboys, crying Indian, changers, change the mascot, cultural appropriation, Clarke Indians, debunk, digger Indian, dream catcher, dime novels, Donald Trump, ethnic slur, frybread, first nations, Florida State, Feathers and Paint, genocide, Geronimo, Hiawatha, headdress, high school mascots, half-breed, historical truth, Indian braves, Indian chief, indigenous, Indianz, Indian chief, injun, Indian country, Indian blood, Indian Princess, Indian mascots, Indians, Indian heart, keep the name, Keyport Red Raiders, Lancaster Redskins, mascots, Mama What's an Indian, Native Truth, native news, native nations, Native American ally, Native American mascots, noble Indian, Native heart, NDN, Order of Red Men, Native American, old west, on-line bullying, Pocahontas, Pilgrim, Paint and Feathers, peace pipe, powwow, politically correct, part Indian, part Indian, papoose, Pocahottie, Redskins, Red Men, racism, racist, Red raiders, Red Man, red face, reservations, squaw, stereotypes, scalping, Standing Bear, Sioux, snowflakes, school mascots, savage, Sitting Bull, Seminoles, Terri Jean, treaty, treaty rights, totem, tomahawk, reservation, trail of tears, textbooks, tribes, tribal nations, Thanksgiving, trolls, Tammany, Tecumseh, voting rights, Washington Redskins, wild west, walking the red road, wounded knee, war bonnet, Wahoo, Wild westing, warpath, warriors, wannabe, Fennimore Cooper, picturesque savage, bloodthirsty, Trail of Tears, mythbusters, Great Spirit, North American Indian, amerindian, moving-picture, blood and thunder, playing Indian, stoic, Native American Heritage Month, Indian Day, protests, Carlisle, Indian problem, genocide, white privilege, manifest destiny, chieftain, Soxalexis, Lone Star Dietz, Standing Bear,
The writer made the excellent point that the above image does not portray the modern Native American person correctly, any more than a white man being portrayed as a slave owner, buffalo slaughterer, and ruthless conqueror of 150 years ago.

                                               Objects to ‘Stereotypes’ of Indians in Ads
          The purpose of this letter is to object to the method of advertising used in the advertisement for Indian Motorcycle in the Jan 16 Sunday Register and for Arvin Humidifier Manufacturers in The Register on Jan 18. Both these advertisements utilized the stereotyping of American Indian people to promote their products. Representing the Indian people of the Des Moines area, we find this type of promotion degrading and an insult to the American Indian.
          Just as other minority groups have fought forcefully against stereotyping, we are against efforts in public media to create incorrect conceptions of the modern Indian people. I’m sure you agree that caricatures of “Black Sambo” or “an Italian gangster” should not be used in commercial sales, so why are we?
          The modern Indian people should be no more pictured with a tomahawk, “pot-belly” and war bonnet than modern white man should be pictured as a slave owner, buffalo slaughterer and ruthless conqueror of 150 years ago.
          The Indian Motorcycle ad used a contrived expression, “The Indians are Here! Act Now!: and the Arvin ad characterized the Indian people with a war bonnet, huge nose, “pot-belly,” tomahawk, and exaggerated dancing step.
          Our efforts to obtain equal employment, housing and cultural rights for Indian people are greatly harmed by such advertising.
          We would hope your advertising department will correct similar advertising in the future, or completely reject it because it has racial implications. ----  Fred Myer, president, American Indian Cultural Center of Des Moines…. 

Editor’s Note: We agree that the Arvin advertisements contained an unfortunate Indian stereotype. Our advertising department has taken steps to avoid acceptance of this kind of advertising in the future. 
365 days, American history, Atlanta Braves, AIM, American Indian Movement, assimilation, Andrew Jackson, ally, aboriginal, American Indian, Buck, butt-hurt, bullying, braves, Cleveland Indians, comic books, Christopher Columbus, columbus day, Cherokee, civil rights, casino, cowboy and Indian, cowboys, crying Indian, changers, change the mascot, cultural appropriation, Clarke Indians, debunk, digger Indian, dream catcher, dime novels, Donald Trump, ethnic slur, frybread, first nations, Florida State, Feathers and Paint, genocide, Geronimo, Hiawatha, headdress, high school mascots, half-breed, historical truth, Indian braves, Indian chief, indigenous, Indianz, Indian chief, injun, Indian country, Indian blood, Indian Princess, Indian mascots, Indians, Indian heart, keep the name, Keyport Red Raiders, Lancaster Redskins, mascots, Mama What's an Indian, Native Truth, native news, native nations, Native American ally, Native American mascots, noble Indian, Native heart, NDN, Order of Red Men, Native American, old west, on-line bullying, Pocahontas, Pilgrim, Paint and Feathers, peace pipe, powwow, politically correct, part Indian, part Indian, papoose, Pocahottie, Redskins, Red Men, racism, racist, Red raiders, Red Man, red face, reservations, squaw, stereotypes, scalping, Standing Bear, Sioux, snowflakes, school mascots, savage, Sitting Bull, Seminoles, Terri Jean, treaty, treaty rights, totem, tomahawk, reservation, trail of tears, textbooks, tribes, tribal nations, Thanksgiving, trolls, Tammany, Tecumseh, voting rights, Washington Redskins, wild west, walking the red road, wounded knee, war bonnet, Wahoo, Wild westing, warpath, warriors, wannabe, Fennimore Cooper, picturesque savage, bloodthirsty, Trail of Tears, mythbusters, Great Spirit, North American Indian, amerindian, moving-picture, blood and thunder, playing Indian, stoic, Native American Heritage Month, Indian Day, protests, Carlisle, Indian problem, genocide, white privilege, manifest destiny, chieftain, Soxalexis, Lone Star Dietz, Standing Bear,
1972. 2. 6  The Des Moines Register
The second ad Mr Fred Myer refers to is:
365 days, American history, Atlanta Braves, AIM, American Indian Movement, assimilation, Andrew Jackson, ally, aboriginal, American Indian, Buck, butt-hurt, bullying, braves, Cleveland Indians, comic books, Christopher Columbus, columbus day, Cherokee, civil rights, casino, cowboy and Indian, cowboys, crying Indian, changers, change the mascot, cultural appropriation, Clarke Indians, debunk, digger Indian, dream catcher, dime novels, Donald Trump, ethnic slur, frybread, first nations, Florida State, Feathers and Paint, genocide, Geronimo, Hiawatha, headdress, high school mascots, half-breed, historical truth, Indian braves, Indian chief, indigenous, Indianz, Indian chief, injun, Indian country, Indian blood, Indian Princess, Indian mascots, Indians, Indian heart, keep the name, Keyport Red Raiders, Lancaster Redskins, mascots, Mama What's an Indian, Native Truth, native news, native nations, Native American ally, Native American mascots, noble Indian, Native heart, NDN, Order of Red Men, Native American, old west, on-line bullying, Pocahontas, Pilgrim, Paint and Feathers, peace pipe, powwow, politically correct, part Indian, part Indian, papoose, Pocahottie, Redskins, Red Men, racism, racist, Red raiders, Red Man, red face, reservations, squaw, stereotypes, scalping, Standing Bear, Sioux, snowflakes, school mascots, savage, Sitting Bull, Seminoles, Terri Jean, treaty, treaty rights, totem, tomahawk, reservation, trail of tears, textbooks, tribes, tribal nations, Thanksgiving, trolls, Tammany, Tecumseh, voting rights, Washington Redskins, wild west, walking the red road, wounded knee, war bonnet, Wahoo, Wild westing, warpath, warriors, wannabe, Fennimore Cooper, picturesque savage, bloodthirsty, Trail of Tears, mythbusters, Great Spirit, North American Indian, amerindian, moving-picture, blood and thunder, playing Indian, stoic, Native American Heritage Month, Indian Day, protests, Carlisle, Indian problem, genocide, white privilege, manifest destiny, chieftain, Soxalexis, Lone Star Dietz, Standing Bear,

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